Start with crawlable evidence
Generative Engine Optimization is the operating model for getting found in AI search engines. AI systems need accessible pages with visible text. Server-rendered content, clear canonical URLs, sitemap inclusion, and permissive robots rules make it easier for crawlers to discover useful pages.
Write pages that answer real questions
Pages should answer questions users actually ask, such as how to appear in ChatGPT, how GEO pricing works, or what to check before hiring a GEO agency. Direct answers are easier to retrieve than abstract marketing copy.
Measure whether the brand appears
Getting found should be measured. AlphaX Advisory uses Brand Mention Rate and Citation Share to track whether AI-generated answers mention the brand across a defined query set.